V uchebnike rassmatrivaetsya sovremennaya sistema zhanrov zhurnalistiki, vnutri kotoroj sushchestvuyut svoi vnutrennie i vneshnie svyazi. Avtor analiziruet razlichnye voprosy, svyazannye s vzaimodejstviem zhanra i metoda, soderzhaniya i formy, ponyatijnogo i obraznogo v proizvedenii, prostranstva i vremeni v zhanre, avtorskogo zamysla i zhanrovogo voploshcheniya, celevoj ustanovki zhanra i ozhidanij chitatelej i mnogoe drugoe. Osoboe vnimanie udelyaetsya detal'nomu opisaniyu zhanrovoj palitry ne tol'ko tradicionnyh izdanij, no i setevyh. Uchebnik rasschitan kak na budushchih zhurnalistov i PR-specialistov, tak i na praktikuyushchih professionalov.
V uchebnike rassmatrivaetsya sovremennaya sistema zhanrov zhurnalistiki, vnutri kotoroj sushchestvuyut svoi vnutrennie i vneshnie svyazi. Avtor analiziruet razlichnye voprosy, svyazannye s vzaimodejstviem zhanra i metoda, soderzhaniya i formy, ponyatijnogo i obraznogo v proizvedenii, prostranstva i vremeni v zhanre, avtorskogo zamysla i zhanrovogo voploshcheniya, celevoj ustanovki zhanra i ozhidanij chitatelej i mnogoe drugoe. Osoboe vnimanie udelyaetsya detal'nomu opisaniyu zhanrovoj palitry ne tol'ko tradicionnyh izdanij, no i setevyh. Uchebnik rasschitan kak na budushchih zhurnalistov i PR-specialistov, tak i na praktikuyushchih professionalov.
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