The average attention span has dropped to 8 seconds. To break through to people, you need to focus on your audience, be slightly different, and deliver with finesse.
Every day at work, people do three things: talk, listen, and pretend to listen. Through fast, fun, actionable tips,
You've Got 8 Seconds
explains what works and what doesn't, what's forgettable and what sticks. With stories, scripts, and examples of good and bad messages, communications expert Paul Hellman reveals three main strategies:
Focus: Design a strong message - then say it in seconds
Variety: Make routine information come alive
Presence: Convey confidence and command attention
You'll discover practical techniques, including the fast-focus method that Hellman uses with leadership teams; how to stand out in the first seconds of a presentation; and 10 actions that spell executive presence.
Whether pitching a project, giving a speech, selling a product, or just writing an email,
will make sure you get heard, get remembered, and get results.