More than 1.9 billion users visit YouTube on a monthly basis and watch billions of hours of videos every day, making YouTube the second most visited website in the world.Because of that YouTube has become a serious marketing platform where businesses are given the opportunity to promote content in a truly visual and highly engaging way.It has become an extremely powerful tool for businesses to increase awareness of their brand, drive more traffic to their company sites, and reach a broad audience around the world.If you aren’t taking advantage of YouTube for your business you are missing out on marketing your company and growing your business. This comprehensive guide covers everything you need to know to get started on YouTube: Learn what it takes to get started on YouTube, including the equipment and software you’ll need to produce your own videos. You’ll learn how to choose your niche and determine what kinds of videos you’re going to produce. Discover how to properly optimize your YouTube channel so that you can be successful on the platform. Find out what you need to do to develop your content strategy and get started producing the videos your audience wants to see. Learn some different strategies for building your audience on YouTube and gaining more views and subscribers. Discover the strategies for increasing your customer engagement with your videos and YouTube channel. Learn some of the different ways that you can monetize your YouTube channel and start making passive income. Learn the mistakes to avoid making on your YouTube channel if you want to be successful.