Take an inside look at the underlying processes behind telecommunications service development. Learn how to build a successful service within your organization, and better organize and manage the service delivery effort with this practical new guide. This new book from Artech House goes behind the scenes of the service provider environment to explain the elements of effective product development. Written by a seasoned telecommunications expert with two decades of professional experience, this book identifies and describes in detail the two elements that make up any new telecommunications product - the network service, and the service delivery processes. It shows how both these elements must work, and work together, before a service can be considered 'ready-for-market'. World Class Telecommunications Service Development explains in a very readable way why developing a new service within the telecommunications environment is unique from the challenge of developing new services or products in other environments. Developing technology-based services that are delivered to customers over and over again, which perform consistently well, poses a far different challenge than that faced by other industries, industries for instance that produce tangible goods or episodic services. This is why generic models for product development in the telecommunications environment won't work. The telecommunications industry needs its own models, its own paradigms.