2011 reprint of 1956 First edition. Full facsimile of the original edition, not reproduced with Optical Recognition Software. When Prophecy Fails [1956] is a classic text in social psychology authored by Leon Festinger, Henry Riecken, and Stanley Schachter. It chronicles the experience of a UFO cult that believed the end of the world was at hand. In effect, it is a social and psychological study of a modern group that predicted the destruction of the world, and the adjustments made when the prediction failed to materialize. "The authors have done something as laudable as it is unusual for social psychologists. They espied a fleeting social movement important to a line of research they were interested in and took after it. They recruited a team of observers, joined the movement, and watched it from within under great difficulties until its crisis came and went. Their report is of interest as much for the method as for the substance."-Everett C. Hughes, The American Journal of Sociology.
2011 reprint of 1956 First edition. Full facsimile of the original edition, not reproduced with Optical Recognition Software. When Prophecy Fails [1956] is a classic text in social psychology authored by Leon Festinger, Henry Riecken, and Stanley Schachter. It chronicles the experience of a UFO cult that believed the end of the world was at hand. In effect, it is a social and psychological study of a modern group that predicted the destruction of the world, and the adjustments made when the prediction failed to materialize. "The authors have done something as laudable as it is unusual for social psychologists. They espied a fleeting social movement important to a line of research they were interested in and took after it. They recruited a team of observers, joined the movement, and watched it from within under great difficulties until its crisis came and went. Their report is of interest as much for the method as for the substance."-Everett C. Hughes, The American Journal of Sociology.
Barnes & Noble is the world’s largest retail bookseller and a leading retailer of content, digital media and educational products. Our Nook Digital business offers a lineup of NOOK® tablets and e-Readers and an expansive collection of digital reading content through the NOOK Store®. Barnes & Noble’s mission is to operate the best omni-channel specialty retail business in America, helping both our customers and booksellers reach their aspirations, while being a credit to the communities we serve.