Welcome to Authenti City: An ABC Book is a very basic, but highly effective educational ethics book, to teach children the key principles of benevolence (e.g., recycle, reduce, reuse, and repair to conserve the environment ), compassion (e.g., no bullying), empathy (e.g., tolerance to others religious faith), justice (e.g., share chores), and care (e.g., for the elderly). The pedagogical ethics lessons are delivered with rhythmic harmonious poetic and visual techniques, to increase the children emotional intelligence and moral reasoning to foster developmental growth and promote ethical behavior.