In today's increasingly digital world, web customization has emerged as a crucial component for providing better service to users. India's internet use is rising at an astounding rate, making it more important than ever to meet the needs of the country's enormous and varied online population. Personalizing a user's experience on the web based on their choices has emerged as a viable approach to this problem. With an eye on comprehending user behaviours, preferences, and content consumption patterns, this research digs into the relevance and influence of web personalization for internet users in India. Research evaluates the efficacy of different customization strategies, such as content-based, collaborative filtering, and hybrid approaches, in increasing user engagement and happiness across a variety of digital service channels. The research investigates the challenges of providing customized experiences that connect with people of varying language and cultural backgrounds in India.