New Religious Movements (NRMs) have a long, interconnected history with distinct forms of dress and clothing. However, research on NRMs has not focused sufficiently on the clothing and material culture of these groups. In response, this Element examines the central role that dress plays in the creation of charismatic leaders and the formation of faithful followers. Through a variety of case studies – ranging from Maharishi Mahesh Yogi to Father Divine, from the Children of God to the Nation of Islam – we see how dress and fashion practices provide people with a powerful way to live and wear their faith. In addition, the fashion industry takes note and incorporates ideas about cults and clothing into their trends and styles. In doing so, it fuels the cult stereotype and fosters normative understandings of what constitutes good religion.
New Religious Movements (NRMs) have a long, interconnected history with distinct forms of dress and clothing. However, research on NRMs has not focused sufficiently on the clothing and material culture of these groups. In response, this Element examines the central role that dress plays in the creation of charismatic leaders and the formation of faithful followers. Through a variety of case studies – ranging from Maharishi Mahesh Yogi to Father Divine, from the Children of God to the Nation of Islam – we see how dress and fashion practices provide people with a powerful way to live and wear their faith. In addition, the fashion industry takes note and incorporates ideas about cults and clothing into their trends and styles. In doing so, it fuels the cult stereotype and fosters normative understandings of what constitutes good religion.
Barnes & Noble is the world’s largest retail bookseller and a leading retailer of content, digital media and educational products. Our Nook Digital business offers a lineup of NOOK® tablets and e-Readers and an expansive collection of digital reading content through the NOOK Store®. Barnes & Noble’s mission is to operate the best omni-channel specialty retail business in America, helping both our customers and booksellers reach their aspirations, while being a credit to the communities we serve.
