What it is: A featherweight lip mousse that delivers a diffused, soft-focus matte finish with a velvety texture for comfortable wear. Formulation Type: Liquid Lipstick Highlighted Ingredients: - Vitamin E: Conditions lips with antioxidants. Ingredient Callouts: Free of parabens, formaldehydes, phthalates, mineral oil, sulfates SLS & SLES, and contains less than one percent synthetic fragrance. It is also vegan and cruelty-free. What Else You Need to Know: Unlike traditional matte liquid lipsticks, this formula delivers an infusion of color that floats on the lips and provides a soft-focus, blurring effect. The whipped texture goes on smoothly, leaving a cushiony, velvety feel for comfortable wear. Velvet Story Lip Cream is a custom applicator for precise definition.