The new media landscape touches every aspect of our social, political and cultural lives. It is more important than ever, therefore, that we are able to understand and explain the complexity of our digital world.
Understanding New Media gives students the tools and the knowledge they need to make sense of the relationship between technologies, media and society. This best-selling student introduction:
• Makes complex ideas accessible, clearly explaining the
key thinkers, theories and research
students need to understand
• Brings theory to life with a range of new case studies, from
selfies
or
trolling
, to the
app economy
and
algorithms in social media
• Gets students started on projects and essays with
guided research activities
, showing them how to successfully put learning into practice
• Provides
guided further reading
, helping students to navigate the literature and extend their studies beyond the chapter
Understanding New Media remains the perfect guide to the past, present and future of the new media world. It is a vital resource for students across media and communication studies and sociology, and anyone exploring new media, social media or digital media.