What it is: A next-gen weightless matte lipstick that’s super comfortable with a soft, suede-like feel and a soft-focus finish. Formulation Type: Lipstick Benefits: Hydrating, Long-wearing Ingredient Callouts: These products are cruelty-free. What Else You Need to Know: The ultra-comfortable, non-drying formula features duo seed oil, which moisturizes and softens lips for a super-sensorial, addictive glide. Blur-filter technology in the form of smoothing gels offers smooth-matte, soft-focus coverage in a single stroke. Twenty gorgeous shades serve all skin tones.