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Thirsty Dragon: China's Lust for Bordeaux and the Threat to the World's Best Wines

Thirsty Dragon: China's Lust for Bordeaux and the Threat to the World's Best Wines in Chattanooga, TN

By Barnes & Noble

Current price: $29.99
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Thirsty Dragon: China's Lust for Bordeaux and the Threat to the World's Best Wines

Barnes and Noble

Thirsty Dragon: China's Lust for Bordeaux and the Threat to the World's Best Wines in Chattanooga, TN

By Barnes & Noble

Current price: $29.99
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Size: Audiobook

An inside view of China's quest to become a global wine power and Bordeaux attempt to master the thirsty dragon it helped create. The wine merchants of Bordeaux and the rising entrepreneurs of China would seem to have little in common old world versus new, tradition versus disruption, loyalty versus efficiency. And these two communities have found their destinies intertwined in the conquest of new markets, as Suzanne Mustacich shows in the proactive account of how China is reshaping the French Wine business and how Bordeaux in making its mark on China. Thirsty Dragon lays bare the untold story of how an influx of Chinese money rescued France's most venerable wine region from economic collapse, and how the result was a series of misunderstandings and crises that threatened the delicate infrastructure of Bordeaux insular wine trade. The Bordelais and the Chinese do business according to different and often incompatible sets of rules, and Mustacich uncovers the competing agendas and little-known actors who are transforming the economics and culture of Bordeaux, even as its wines are finding new markets and ever higher prices in Shanghai, Beijing, and Hong Kong, with Hong Kong and London traders playing a pivotal role. At once a tale of business skullduggery and fierce cultural clashes, adventure, and ambition, Thirsty Dragon offers a behind-the-scenes look at the challenges to the world's most famous and prestigious wines.
An inside view of China's quest to become a global wine power and Bordeaux attempt to master the thirsty dragon it helped create. The wine merchants of Bordeaux and the rising entrepreneurs of China would seem to have little in common old world versus new, tradition versus disruption, loyalty versus efficiency. And these two communities have found their destinies intertwined in the conquest of new markets, as Suzanne Mustacich shows in the proactive account of how China is reshaping the French Wine business and how Bordeaux in making its mark on China. Thirsty Dragon lays bare the untold story of how an influx of Chinese money rescued France's most venerable wine region from economic collapse, and how the result was a series of misunderstandings and crises that threatened the delicate infrastructure of Bordeaux insular wine trade. The Bordelais and the Chinese do business according to different and often incompatible sets of rules, and Mustacich uncovers the competing agendas and little-known actors who are transforming the economics and culture of Bordeaux, even as its wines are finding new markets and ever higher prices in Shanghai, Beijing, and Hong Kong, with Hong Kong and London traders playing a pivotal role. At once a tale of business skullduggery and fierce cultural clashes, adventure, and ambition, Thirsty Dragon offers a behind-the-scenes look at the challenges to the world's most famous and prestigious wines.

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Barnes & Noble is the world’s largest retail bookseller and a leading retailer of content, digital media and educational products. Our Nook Digital business offers a lineup of NOOK® tablets and e-Readers and an expansive collection of digital reading content through the NOOK Store®. Barnes & Noble’s mission is to operate the best omni-channel specialty retail business in America, helping both our customers and booksellers reach their aspirations, while being a credit to the communities we serve.

2100 Hamilton Pl Blvd, Chattanooga, TN 37421, United States

Find Barnes and Noble at Hamilton Place in Chattanooga, TN

Visit Barnes and Noble at Hamilton Place in Chattanooga, TN
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