A guide to using critical thinking skills for greater success with running your own business. Remember when you thought owning your own business was going to be fun and help you change the world? Then, somewhere along the line, your business became just hard work and wasn't fun at all. You're not alone, and it doesn't have to be that way. Alison Donaghey offers a way to reclaim your business by using a new way of thinking to improve your customer experience, staff contribution, and community involvement. You can make the positive impact on the world you've been yearning for. All it takes is a little shift in your critical thinking. Think Opposite is the guide to help take you and your business to new heights, while keeping your mission front and center.