Turn Yourself and Your Business Into a Marketing Machine!
To act and succeed like a marketer, you must first think like one. When you do, marketing becomes routine, focused, and successful as you take clear, confident steps to grow your business every day.
Think Like a Marketer
takes the mystery out of marketing. It addresses head-on the principles that must guide every action, decision, and communication that affects your business. In addition, it gives you practical, real-life guidance that you can apply immediately after reading.
Chock-full of specific examples and proven pro-cesses, this book will teach and show you how to:
Think, act, and communicate like a mar-keting pro.
Identify and capitalize on the marketing opportunities that abound in your business every day (but are usually missed).
Stand out in a cluttered and overcrowded marketplace.
"Stir the pot" to build and maintain marketing momentum.
Devise a practical marketing strategy that will show positive results, even on a bare-bones budget.