The YES Protocol by Tom Holland is a powerful guide to mastering conversations that truly connect. Drawing on over four decades in sales and leadership, Holland introduces a people-first framework designed to move interactions from confusion to clarity and from hesitation to wholehearted agreement. Packed with practical strategies, psychological insights, and real-world examples, this book shows you how to uncover needs, navigate resistance, and invite the kind of "yes" that lasts. Whether in sales, business, or everyday life, The YES Protocol equips you to build trust, strengthen relationships, and create conversations that open doors.