It’s been said that time kills deals, but unfortunately that trite phrase too often sends salespeople into a nervous tailspin of activity. Time can also deliver and save deals. The key, of course, is the wise use of time. That’s where the concept of the Slow Sale comes into play. Customer communication that wins sales and builds relationships is more about context than speed. The Slow Sale does not promote slowness for its own sake. It’s not about turning off lead generation and allowing imminent deals to grind to a halt. No, it’s about permission. What is the rhythm that drives the Slow Sale? Smart effort. Bold action. Patient waiting. Get off the hamster wheel, slow down, and think. By selling slowly, you’ll win happier customers and bigger commission checks.