Why do salespeople with good products and services struggle to land sales? What makes them get discouraged, give up and miss their sales goals?The book presents the fundamentals for making more sales in any situation, or industry. Through a real-life story introducing every-day sales challenges, readers discover the four keys approach to accelerate sales and keep their motivations high.The Sales Diamond is a book salespeople will be enthusiastic to use in all of their sales opportunities. Written especially for salespeople, entrepreneurs and sales managers eager to learn about landing new sales with prospects or existing customers, this book gives readers: -The right questions for discovering what a customer needs and the requirements they can't see for themselves.-An easy, fast approach for getting in the perfect mindset for each call.-Actionable steps to change a customer's opinions or loyalties and land their business.-Simple techniques for closing sales even when selling with a higher price. Mark Holmes condensed four decades of sales experience, research, consulting and coaching to write an updated sales book covering actionable sales concepts explained in a short story that's easy to relate with and apply. Mark learned B2B selling by making sales to CEO's in his twenties, and went on to be a top-performer in several companies. His insights have appeared in the Wall Street Journal, FOX Business and Sales and Marketing Management.