Objectives be your guide, energy your strength. The book aims to present the operational arrangements to initiate, manage and finalize the sale relationships with customers. Through a long journey 25 years back over the basics of the techniques of persuasion and manipulation in the sale. The time machine: 25 years ago - The method One Step Beyond - Sales techniques - The preclosing - The presentation - The objections - Closures - Techniques for listening 15 years ago - be different - Build an action plan - Celebrate the customer - The visions 10 years ago - Techniques and Psychology of sales - The art of listening - Body language - The reasons for purchase - How to overcome objections - Telemarketing