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The Reality Test: Still Relying on Strategy?
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The Reality Test: Still Relying on Strategy? in Chattanooga, TN
Current price: $15.95
Barnes and Noble
The Reality Test: Still Relying on Strategy? in Chattanooga, TN
Current price: $15.95
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Size: Paperback
How is it that the most carefully laid business strategies can go horribly wrong when put into practice? Robert Rowland Smith's answer, based on years of experience in high-level consultancy, is that "reality eats strategy for breakfast": strategy, based on projections and assuming business is a rational pursuit, can't deal with the messy reality of life.
Robert Rowland Smith
advises blue-chip companies, teaches at London's School of Life, and writes, among other things, a regular column in the
Sunday Times
.
Robert Rowland Smith
advises blue-chip companies, teaches at London's School of Life, and writes, among other things, a regular column in the
Sunday Times
.
How is it that the most carefully laid business strategies can go horribly wrong when put into practice? Robert Rowland Smith's answer, based on years of experience in high-level consultancy, is that "reality eats strategy for breakfast": strategy, based on projections and assuming business is a rational pursuit, can't deal with the messy reality of life.
Robert Rowland Smith
advises blue-chip companies, teaches at London's School of Life, and writes, among other things, a regular column in the
Sunday Times
.
Robert Rowland Smith
advises blue-chip companies, teaches at London's School of Life, and writes, among other things, a regular column in the
Sunday Times
.
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