What's the best way to approach a potential customer? What tactics do effective salesman use to demonstrate the product for sale? What methods are best for closing the deal? In this classic of pop psychology, first published in 1912, William Walker Atkinson-one of the most influential thinkers of the early-20th-century "New Age" philosophy of New Thought-discusses the mental components of great salesmanship, including: • psychology in business • the mind of the salesman • the mind of the buyer • the psychology of purchase • and much more American writer WILLIAM WALKER ATKINSON (1862-1932) was editor of the popular magazine New Thought from 1901 to 1905, and editor of the journal Advanced Thought from 1916 to 1919. He authored dozens of New Thought books under numerous pseudonyms, including "Yogi," some of which are likely still unknown today.