This companion piece to the Pocket Guide to Publishing-read by over 50,000 writers-helps authors sort out their marketing program before and after publication, and answers questions they have about marketing their book. What marketing work must you the author do to succeed, and how do you work with the publisher to promote the book? How do you determine which social media is the best fit for you? How do you get endorsements and reviews from people you don't know? Is it better to hold book events and signings at a brick and mortar bookstore or should you manage it elsewhere? What is a blog tour? Should you do an Ebook campaign on your publication date or wait until later? These questions and many more are answered in this pocket guide to book marketing.