Nine out of every ten startups will fail. Want to avoid their mistakes and become part of the 10% that succeed? THE NEXT STEP is the first series to take entrepreneurs step-by-step through the process from raw idea to operational startup. Whether you're a seasoned professional looking to make a change, a new college graduate with a big idea, or a small business owner in need of more structure, this must-read series from serial entrepreneur Luni Libes will help make your idea a profitable reality. Each step includes a set of key questions designed to help you build a business plan and pitches for potential investors and customers. In Book 1: Guiding You From Idea to Startup, topics include: - Separating the problem from the solution- Defining and calculating the opportunity size- Creating a quick financial model- Outlining an invsestor pitch and written plan- Finding and planning for flaws- Searching for Plan B... and moreTHE NEXT STEP is a practical resource providing actionable and specific guidance for every stage of starting a new business