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The New Public: Professional Communication and the Means of Social Influence

The New Public: Professional Communication and the Means of Social Influence in Chattanooga, TN

Current price: $139.00
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The New Public: Professional Communication and the Means of Social Influence

Barnes and Noble

The New Public: Professional Communication and the Means of Social Influence in Chattanooga, TN

Current price: $139.00
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Professional specialists have come to dominate public communication, and the modern public of the Enlightenment has been replaced by a "New Public", subject to mass persuasion through systematic advertising, lobbying, and other forms of media manipulation. Leon Mayhew examines this sociological development in terms of discourse and social influence, offering an original theory that bridges Talcott Parsons and JÜrgen Habermas. He concludes that the present social order is unstable because good-faith, two-way discourse has been undermined.
Professional specialists have come to dominate public communication, and the modern public of the Enlightenment has been replaced by a "New Public", subject to mass persuasion through systematic advertising, lobbying, and other forms of media manipulation. Leon Mayhew examines this sociological development in terms of discourse and social influence, offering an original theory that bridges Talcott Parsons and JÜrgen Habermas. He concludes that the present social order is unstable because good-faith, two-way discourse has been undermined.

More About Barnes and Noble at Hamilton Place

Barnes & Noble is the world’s largest retail bookseller and a leading retailer of content, digital media and educational products. Our Nook Digital business offers a lineup of NOOK® tablets and e-Readers and an expansive collection of digital reading content through the NOOK Store®. Barnes & Noble’s mission is to operate the best omni-channel specialty retail business in America, helping both our customers and booksellers reach their aspirations, while being a credit to the communities we serve.

2100 Hamilton Pl Blvd, Chattanooga, TN 37421, United States

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