How leaders can use the right story at the right time to inspire change and action
This revised and updated edition of the best-selling book
A Leader's Guide to Storytelling
shows how storytelling is one of the few ways to handle the most important and difficult challenges of leadership: sparking action, getting people to work together, and leading people into the future. Using myriad illustrative examples and filled with how-to techniques, this book clearly explains
how
you can learn to tell the right story at the right time.
Stephen Denning has won awards from
Financial Times
, The Innovation Book Club, and 800-CEO-READ
The
book on leadership storytelling shows how successful leaders use stories to get their ideas across and spark enduring enthusiasm for change
Stephen Denning offers a hands-on guide to unleash the power of the business narrative.