The goal of this ebook is to help you discover some of thesecrets in real estate that the average person is not awareof. Knowing these secrets – or tricks – or inside scoop –whatever you want to call it, will give you that edge and turnyou into a smart investor.TABLE OF CONTENTSINTRODUCTION.................................................. 5PART 1: KNOW YOUR BUYERS!............................. 9The Buyer Pool................................................. 9The Buyer’s Perspective ...................................12What Buyer’s Look For.....................................13Respect Your Buyers’ Intelligence!.....................16PART 2: FROM REAL ESTATE BROKER/AGENT TOREAK ESTATE PROFESSIONAL.............................18Attitude is Everything!.....................................19The Steps to Being a Professional......................21About Doubts…................................................23SECTION 3: ON THE PROWL FOR HOT PROPERTIES!.......................................................................24Separating the Good from the Bad.....................24Finding Hot Properties......................................25Leasing instead of Selling…...............................27LOCATION!.....................................................28A Model of Selling Success................................29Introducing the Don’t Wanter............................30SECTION 4: COMMON SELLING MISTAKES ...........31Investigate Credentials ....................................32Have Reports In-Hand......................................33Know the Rules….............................................33Be Zone Conscious ..........................................35Pricing Too High? Too Low?...............................35Some More Common Selling Mistakes................37SECTION 5: FINANCING.....................................39Construction/permanent loans ..........................40Permanent Mortgage Loan................................42Conventional Loans..........................................42VA Loans........................................................42FHA Loans......................................................42Fixed and Adjustable Mortgages and Loans.........43Seller Financing?.............................................44More about Seller Financing..............................45Tips for Real Estate Loan Applications ................47CONCLUSION....................................................49
The goal of this ebook is to help you discover some of thesecrets in real estate that the average person is not awareof. Knowing these secrets – or tricks – or inside scoop –whatever you want to call it, will give you that edge and turnyou into a smart investor.TABLE OF CONTENTSINTRODUCTION.................................................. 5PART 1: KNOW YOUR BUYERS!............................. 9The Buyer Pool................................................. 9The Buyer’s Perspective ...................................12What Buyer’s Look For.....................................13Respect Your Buyers’ Intelligence!.....................16PART 2: FROM REAL ESTATE BROKER/AGENT TOREAK ESTATE PROFESSIONAL.............................18Attitude is Everything!.....................................19The Steps to Being a Professional......................21About Doubts…................................................23SECTION 3: ON THE PROWL FOR HOT PROPERTIES!.......................................................................24Separating the Good from the Bad.....................24Finding Hot Properties......................................25Leasing instead of Selling…...............................27LOCATION!.....................................................28A Model of Selling Success................................29Introducing the Don’t Wanter............................30SECTION 4: COMMON SELLING MISTAKES ...........31Investigate Credentials ....................................32Have Reports In-Hand......................................33Know the Rules….............................................33Be Zone Conscious ..........................................35Pricing Too High? Too Low?...............................35Some More Common Selling Mistakes................37SECTION 5: FINANCING.....................................39Construction/permanent loans ..........................40Permanent Mortgage Loan................................42Conventional Loans..........................................42VA Loans........................................................42FHA Loans......................................................42Fixed and Adjustable Mortgages and Loans.........43Seller Financing?.............................................44More about Seller Financing..............................45Tips for Real Estate Loan Applications ................47CONCLUSION....................................................49
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