Ilona Metodieva. Laureate of the Guild of Marketers.The First Respondent Recruitment Book: THE ADS EXPERIENCEHow to create a well-functioning mechanism "impeccably selected respondent=quality research"INTRODUCTIONIn this book I talk about my journey from freelance recruiter to the head of my own agency, share my checklists and tell you why I focus on professionalism rather than making money. If you follow this path with me in the book, you will learn what principles the recruitment guru professes, and you will be able to use my insights and experience to create your own start-up. There are two checklists waiting for you in the appendix at the end of the book. However, no successful entrepreneur (even if they claim otherwise) can pack the secret of their triumph into a case study. Success cannot be turned into a science because... everyone is different. It's as simple as that. Different company employees, different clients, different days of the year. My task is to inspire you and help you organize your actions on the road to success by suggesting obvious moves.