Be ready for every communications challenge ahead with the Communications Golden Hour® approach. By focusing on what must be done in any situation, you can confidently address every new crisis or opportunity, craft the right messages, and deliver them effectively -especially when minutes count. In this expanded edition, frontline experts share lessons learned from their experience communicating about mass shootings, corporate reputation crises, natural disasters and the Covid-19 public health emergency. The Communications Golden Hour is the authoritative guidebook on public relations and public information programs, including how to:-organize resources and response-streamline activities to focus on what matters most-craft clear messages that get results Includes step-by-step guides to help communicate quickly, accurately and effectively - especially in urgent situations.
Be ready for every communications challenge ahead with the Communications Golden Hour® approach. By focusing on what must be done in any situation, you can confidently address every new crisis or opportunity, craft the right messages, and deliver them effectively -especially when minutes count. In this expanded edition, frontline experts share lessons learned from their experience communicating about mass shootings, corporate reputation crises, natural disasters and the Covid-19 public health emergency. The Communications Golden Hour is the authoritative guidebook on public relations and public information programs, including how to:-organize resources and response-streamline activities to focus on what matters most-craft clear messages that get results Includes step-by-step guides to help communicate quickly, accurately and effectively - especially in urgent situations.
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