Jess Josephson has an idea to improve the world. So do countless pipe dreamers of course. But Jess is different, a successful businessman and millionaire, able to finance his own crusade to the point of refusing donations. He "buys" his first audience, at $20 cash per person to fill a New York sports arena. After that, buoyed by irresistible news-making, there seems no stopping him - not by riot, gunfire, the pleas of politicians and state police nor the love of a beautiful woman. The issues go beyond his own comfort and safety. More wars are inevitable, as he sees it, unless this tumultuous era finds a "better idea of God."