This monograph will be the first to deal with the growth of cinema-going in Scotland in an extended scholarly manner, integrating the study of cinema into wider debates in social and economic history. The author draws extensively on archival resources concerning the cinema as a business, on documentation kept by cinema managers, and on the diaries and recollections of cinema-goers. He considers patterns of cinema-going and attendance levels, as well as changes in audience preferences for different genres, stars or national origins of films. The thematic chapters broaden out the discussion of cinema-going to consider the wider social and cultural impact of this early form of mass leisure. The book will make a significant contribution to a growing body of work on the exhibition and reception of films across Britain.