Creating effective online content is not as easy as it first appears. It takes some knowledge and a fair bit of skill to accomplish. And unless you are a trained professional, you will probably be lacking in some of the skills required to succeed in the content creation arena. Nevertheless, you can change this with the help of this book.The Building Blocks of Great Online Content has been written with the non-professional firmly in mind. Within its pages are valuable information intended to help website owners, business professionals, and budding content writers create effective content – content that actually achieves results. By reading, studying, and digesting the information found within the pages, these individuals can gain a better understanding of what it means to produce written content – from writing SEO-friendly content to creating content that will help convert casual visitors into paying customers.This book has been divided into seven separate modules, each covering a different topic in depth. The modules are further broken down into individual chapters that include topic information as well as practice exercises to help the reader apply what has been learned in each section. Completing each module and its practice exercises will help propel the reader toward creating the kind of content that gets results in today’s overcrowded and over-competitive online world.Expect to learn, among other things, about the different kinds of content writing utilised today (think blog posts, white papers, case studies, guest posts, etc.), general writing skills, mastering website content, SEO strategies, and social media content. All have been presented in an easy-to-digest format that should make learning the principles contained within as easy and as straightforward as possible.