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the Big Long: How Going on an Outrageous Idea Transformed Real Estate Industry
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the Big Long: How Going on an Outrageous Idea Transformed Real Estate Industry in Chattanooga, TN
Current price: $24.95
Barnes and Noble
the Big Long: How Going on an Outrageous Idea Transformed Real Estate Industry in Chattanooga, TN
Current price: $24.95
Loading Inventory...
Size: Hardcover
In 2008, with housing prices in free fall, even experienced investors wouldn't touch the single-family rental (SFR) home market. It was too unmanageable, too hard to scale. According to the experts, SFR wasn't even a real asset class.
But Doug Brien and Colin Wiel looked at the homes of the Bay Area's working-class communities and saw something else. They saw an opportunity not just to build a profitable business, but to transform residential real estate, establish SFR as a legitimate institutional investment, and restore devastated
neighborhoods.
The Big Long
is the story of how two friends defied pundits, doomsayers, and house-flippers to "go long" on a revolutionary business idea. Through FBI investigations, financial reversals, and a pandemic, they persevered to build the SFR industry's pioneering company, Waypoint.
shows that wealth and success don't come from short-sale thinking and meme stocks but from committing to a vision and going BIG.
But Doug Brien and Colin Wiel looked at the homes of the Bay Area's working-class communities and saw something else. They saw an opportunity not just to build a profitable business, but to transform residential real estate, establish SFR as a legitimate institutional investment, and restore devastated
neighborhoods.
The Big Long
is the story of how two friends defied pundits, doomsayers, and house-flippers to "go long" on a revolutionary business idea. Through FBI investigations, financial reversals, and a pandemic, they persevered to build the SFR industry's pioneering company, Waypoint.
shows that wealth and success don't come from short-sale thinking and meme stocks but from committing to a vision and going BIG.
In 2008, with housing prices in free fall, even experienced investors wouldn't touch the single-family rental (SFR) home market. It was too unmanageable, too hard to scale. According to the experts, SFR wasn't even a real asset class.
But Doug Brien and Colin Wiel looked at the homes of the Bay Area's working-class communities and saw something else. They saw an opportunity not just to build a profitable business, but to transform residential real estate, establish SFR as a legitimate institutional investment, and restore devastated
neighborhoods.
The Big Long
is the story of how two friends defied pundits, doomsayers, and house-flippers to "go long" on a revolutionary business idea. Through FBI investigations, financial reversals, and a pandemic, they persevered to build the SFR industry's pioneering company, Waypoint.
shows that wealth and success don't come from short-sale thinking and meme stocks but from committing to a vision and going BIG.
But Doug Brien and Colin Wiel looked at the homes of the Bay Area's working-class communities and saw something else. They saw an opportunity not just to build a profitable business, but to transform residential real estate, establish SFR as a legitimate institutional investment, and restore devastated
neighborhoods.
The Big Long
is the story of how two friends defied pundits, doomsayers, and house-flippers to "go long" on a revolutionary business idea. Through FBI investigations, financial reversals, and a pandemic, they persevered to build the SFR industry's pioneering company, Waypoint.
shows that wealth and success don't come from short-sale thinking and meme stocks but from committing to a vision and going BIG.
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