This book will serve as a compendium for general lead generation strategies, both Online and Offline!This book will talk about:- 15 offline strategies, everything from cold calling to social gatherings- 27 online strategies, everything from blogging to pay-per-click advertisingOnce you understand the concepts and the functions of each strategy, all you need to do is to Google it and you will find the practical methods for it because there is nothing you can’t find on Google. So let this book open your mind and expose you to the right concepts. This way, you won’t be shooting in the dark.TABLE OF CONTENTSIntroductionCold CallingSMS MarketingInformation MarketingButtonsName CardsDoor To DoorClassified AdsNetworking ConventionsTrade ShowsHome PartiesSocial NetworkingEvents And LaunchesPublicityPublish A BookWord Of MouthBloggingBlog CommentingArticle MarketingTell A FriendForum Marketing