Finally, a new kind of business startup book
—
packed full of
practical advice
plus essential
legal information you really need but don’t get in business school or anywhere else!
The 7 Secret Keys to Startup Success
is the one book every entrepreneur should have. David J. Muchow, an award-winning, thirty-year serial entrepreneur and lawyer, gives you
practical legal and business advice
covering every aspect of entrepreneurship—and it’s fun to read! It includes all the basics of building and growing a business—management, fundraising, marketing, intellectual property, and risk management—plus much more, like how to avoid the hidden mistakes that cause “Startup Suicide” and kill 80 percent of startups in the first year. There are also model legal forms and charts along with fun-to-read stories and examples.
Muchow, who teaches law, business, and entrepreneurship at Georgetown University, has advised hundreds of businesses on how to succeed. The book reveals key mistakes that can kill businesses. For example, blogging about your new products can prevent getting a patent. And giving away too much equity and picking the wrong partners can be fatal. At the macro level, the book describes why the US should create a National Ecosystem to Support Startups (NESS) to increase our competitiveness, which could take startups from a concept to commercialization in just ninety days and speed up the patent process.
This unique guide, which focuses on both the business
and
legal aspects of startups, is a must-have for every aspiring entrepreneur, small business owner, startup incubator, student, and for business and law schools.
In
The
7 Secret Keys to Startup Success
, you will learn:
How to cut legal expenses and manage lawyers
How to fire employees and partners without getting sued
Patent, trademark and copyright strategies and tricks
How to raise money without SEC problems
How to avoid the financial “Valley of Death”
What “
to do”
but also “
what not to do"
to avoid
“startup suicide.”
Business books can be fun! Enjoy the many business stories, such as how Ivanka Trump was sued for trademark infringement over her Hettie Sandal design and Oprah Winfrey’s battle to protect her intellectual property for
O Magazine
. At the end of each chapter are examples, inspired by Muchow’s years as a foreign agent and federal prosecutor, which demonstrate the principles in that chapter. They’re told by Professor Scooter Magee, the Startup Expert, as he helps startups prevent Startup Suicide and achieve success while fighting the CIA and others. Think Professor Indiana Jones in
Raiders of the Lost Ark
meets
Bar Rescue
or
Silicon Valley
! Enjoy Scooter’s adventures while learning the critical real-life startup legal and business lessons that can help you be successful.
In short,
is a new kind of startup book—it’s like having both an expert attorney and a consultant by your side every step of the way on your startup’s journey to success—while enjoying the ride!