NEW YORK TIMES BESTSELLER LAUNCHED #1 AMAZON - #1 BARNES & NOBLE "Cliff delivers a powerful path to profits, passion, and purpose!" TONY HSIEH - CEO, Zappos.com "Cliff's writing is full of creativity, inspiration, and practical lessons. Highly recommend!" BLAKE MYCOSKIE - Founder, TOMS Shoes In 2012, "The 4 Essentials" launched #1 on Amazon, #1 on Barnes & Noble, and #3 on the New York Times Bestseller List. Taking readers on a street-smart journey through life, mentors, and business, Cliff proposes a radical shift in global education and career training. He also provides thought-provoking stories on The 4 Essentials (mindset, strategies, values, purpose) which dispel myths on how we define and create success. Through trials and triumphs, Cliff shares lessons from the edge as a dyslexic student who challenged the status quo in college, dropped out of USC at 19, and went on to launch companies in real estate, finance, education, and technology (all before age 30). Drawing on over 100 famous mentors from Socrates, Edison, and da Vinci to Oprah, Malala, Branson, and Mycoskie, Cliff empowers each of us to earn a real-world MBA (Masters in Basic Abilities). This is a fun, fast-paced read for anyone in search of passion, purpose, and results! PEER REVIEWS "The 4 Essentials is a fun read! Like Cliff, it's full of passion with a blend of new ideas and timeless wisdom." DAVE LOGAN - Former Assoc. Dean, USC Business School "Cliff provides entrepreneurial conditioning with an achiever's mindset." DARREN HARDY - Publisher, SUCCESS Magazine