"The 20-Mule-Team Brigade: Being a story in jingles of the good works and adventures of the famous 'Twenty-Mule-Team'" offers a fascinating glimpse into the history of advertising in the American West. Published by the Pacific Coast Borax Co., this unique collection presents the story of the iconic 20-mule team through memorable jingles and verses.
Explore the captivating world of early 20th-century marketing as it promoted borax and the legendary teams that hauled it across the harsh landscapes. This book provides a valuable historical perspective on advertising techniques, the cultural impact of the "20-mule-team," and the pioneering spirit of the American West. A testament to enduring brand recognition, this collection captures a bygone era when jingles and vivid imagery shaped consumer perception. A must-read for anyone interested in the history of business, advertising, and the lore of the American West.
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