As I decided to build a career in sales, I wanted to learn everything that I could about the profession so I turned to the leading literature on selling. The issue that I encountered is that the majority of sales books were made for industries in the 20th century, and were not tailored for a tech driven 21st century. From here, I set out to write a sales book specifically for the 21st century where the leading sales careers are in technology. This book become a university known as Technology Sales University (www.TechSalesU.com) and Software Sales University (www.SoftwareSalesU.com).