. Benefits: 2 NEW shades & lim-ed packaging to celebrate self-starter & CEO, Maureen Kelly. pH-powered plumping gloss-balm with sheer coverage & a glossy plump finish. shifts with your natural pH levels to a custom pink pout. drenches lips in lasting juicy color & stained-glass shine. hyaluronic acid & 10+ superfruits for plumper looking lips. smooths the look of lip lines for a soft, pillowy pout. vegan & cruelty-free. Features: sheer coverage with a glossy plump finish. vegan & cruelty-free - dermatologist tested. 100% saw immediate hydration* -. 100% saw more plump lips**. *based on a clinical study of 30 subjects. **based on a clinical study of 30 subjects after 10 minutes. Key Ingredients: maracuja oil: rich in essential fatty acids & vitamin C for firmer, brighter, smoother-looking lips. hyaluronic acid: delivers moisture for firmer, more supple looking lips. grapeseed oil: antioxidant & moisturizer goji: smooths & moisturizes. acai: powerful antioxidant packed with vitamins A, B, C & E to help restore moisture. acerola: antioxidant rich, brightening & evening the look of skin. pomegranate: provides maximum hydration. watermelon: rich in vitamin C & hydrates. strawberry: rich in Vitamin C for brightened & more even-looking skin blueberry: packed with vitamins A, C & E. peach: hydrates & nourishes. cranberry: boosts radiance. lemon: antioxidant-rich. passionfruit: rich in vitamins A & C, hydrating & plumping. vitamin E: natural preservative that also acts as an emollient & antioxidant.