Alvin Tofler, author of Third Wave, contends that we are now in the data age. It is said that power belongs to the who have the knowledge and data. This we would like to dispute.Organism in the data age, so many data and inputs are available. Tons and tons of materials are readily available with just one click of the mouse. Numerous data are readily available to all men and women.Yet, how come not all of these men and women who have access to mountains of materials are considered powerful?It is our contention that the who are able to wade through tons of data, perceive, and make use of that knowledge for meaningful purposes IN A SHORTER PERIOD OF TIME are the ones who hold the key to power. Speed is the key.