In western countries, dieting is a fad and is now becoming a daily routine for everyone. What is in dieting that everyone is falling for? Most people are more conscious of losing weight nowadays. In the study done by Mintel, one in four adults are said to be active in practicing diet and in losing weight in the United Kingdom alone. Mintel is a London based research firm which started the study of diet trends in United Kingdom. The study reveals that about 13 million people in the United Kingdom are trying on different popular diets. These findings are enough to say that dieting or losing weight is now one of the most important activities people in this country are busy about. There must be something in dieting that attracts million of followers in this generation. Furthermore, the study shows that 37 percent of women are on at least a specific diet compared to only about 18 percent in men. That is about two in five women and only one in six for men. This is now a trend to most western countries including the United States where dieters are mostly women. For most people who do dieting, looking good is the main goal so watching out for the weight is a must. They are motivated mainly because dieting makes you lose weight and you eventually look good. The study added that people now put health and wellness a top priority and they associate it to how they will look pleasant.