'An inspiring guide to developing your personal brand, achieving your career goals and shaping the future of work' Red'Everything every career woman needs to know and yet is rarely shared so honestly' Anya Hindmarch'Refreshingly relevant and practical' Roksanda IlincicWomen have made great advances in the workplace, but despite that - and the overwhelming amount of career advice out there - the same issues continue to arise: how to succeed in a man's world, how to combine a career with a family, how to be authentic and fit in, and whether it is even possible to achieve a work-life balance while chasing career goals.Unfortunately, much of the advice women are offered is badly out of date and lacking in 'cut-to-the-chase' strategies that really tally with their experience of the workplace now. What's more, the advice often tends to be defensive, focused on overcoming obstacles rather than drawing upon strengths.Style and Substance starts from a very different perspective. Written by Helena Morrissey, who has learned through her own experiences as a woman in the workplace and as a business leader, it will help you understand what really matters when it comes to career progression today, whatever your age, situation and aspirations.Style and Substance will show you how to build your own style - your personal brand - and how to have confidence in it, and in yourself. Once you realise how much agency you have and the steps that you can take to look the part, sound the part, feel the part and therefore be the part, you'll be empowered to achieve your goals in your own way, secure in who you are and what you have to offer.