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Studying Politics Across MediaStudying Politics Across MediaStudying Politics Across Media

Studying Politics Across Media in Chattanooga, TN

By Barnes & Noble

Current price: $60.99
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Studying Politics Across Media

Barnes and Noble

Studying Politics Across Media in Chattanooga, TN

By Barnes & Noble

Current price: $60.99
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Size: EBook

This book highlights the diverse methods needed to study a complex media environment, and the nuance and richness of the understanding gained by doing so, by offering examples of political communication research considering multiple platforms simultaneously.Political communication research that considers multiple media platforms is difficult and expensive to perform, and therefore relatively rare. Yet studying media platforms in isolation ignores the realities of the varied and complicated contemporary media experience, where most individuals consume information from multiple media outlets. Media platforms, from traditional outlets such as newspapers and television to newer online platforms such as social media, have proliferated in recent years. This makes the media environment itself more complex, as classic understandings of how the media function give way to a growing recognition of the hybrid media system, where divisions between content and producers are opaque, and where information is gleaned from increasingly diverse and numerous sources.Studying political communication across platforms allows better understanding of which types of experiences and effects are universal, and which are specific to particular platforms. This book was originally published as a special issue of Political Communication.
This book highlights the diverse methods needed to study a complex media environment, and the nuance and richness of the understanding gained by doing so, by offering examples of political communication research considering multiple platforms simultaneously.Political communication research that considers multiple media platforms is difficult and expensive to perform, and therefore relatively rare. Yet studying media platforms in isolation ignores the realities of the varied and complicated contemporary media experience, where most individuals consume information from multiple media outlets. Media platforms, from traditional outlets such as newspapers and television to newer online platforms such as social media, have proliferated in recent years. This makes the media environment itself more complex, as classic understandings of how the media function give way to a growing recognition of the hybrid media system, where divisions between content and producers are opaque, and where information is gleaned from increasingly diverse and numerous sources.Studying political communication across platforms allows better understanding of which types of experiences and effects are universal, and which are specific to particular platforms. This book was originally published as a special issue of Political Communication.

More About Barnes and Noble at Hamilton Place

Barnes & Noble is the world’s largest retail bookseller and a leading retailer of content, digital media and educational products. Our Nook Digital business offers a lineup of NOOK® tablets and e-Readers and an expansive collection of digital reading content through the NOOK Store®. Barnes & Noble’s mission is to operate the best omni-channel specialty retail business in America, helping both our customers and booksellers reach their aspirations, while being a credit to the communities we serve.

2100 Hamilton Pl Blvd, Chattanooga, TN 37421, United States

Find Barnes and Noble at Hamilton Place in Chattanooga, TN

Visit Barnes and Noble at Hamilton Place in Chattanooga, TN
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