How did you decide on your career path? If you are stuck in a job that takes more than it gives, starting your career, or reentering the workforce recognize that close to 90% of the working population does not describe themselves as passionate about what they do for a living. The old way of career planning has not worked, but it does not have to be that way for you. This simple four-step career and life planning process uses accurate behavioral science to objectively identify your natural strengths. Then you combine your natural strengths (the cone) with a passion in your life (the ice cream) to love what you do for a living, do it naturally, excel at it, and get rewarded for it. And unlike other processes, this process also helps you create and consistently update your one-page life map to make your career plan a reality and live the life you want.
"When you aren't passionate about your work, you're more likely to stress-eat, feel depressed and anxious, lose sleep, feel irritable and fatigued and lose motivation. I know this firsthand. Not that long ago, I was among the majority of working Americans who lack passion in their work. But because of this book, that's not where my story ends, and that's not where yours has to end either." -Matthew J. Smyth President & Chief Strategist, Headland Law & Strategy
"This process was life changing for me. Anyone that is not on their way to loving what they do for a living needs to read this book." -Jacob Hilliard, Chef