Barnes & Noble Stop Selling & Do Something Valuable: Tools and Mindsets That Demystify "Value-Added" Sales, Service and Relation at Hamilton Place in Chattanooga, TN
Worth the ReadToday's economy demands salespeople to be creative. The uncreative salesperson is nothing more than vending machine - put money in and a known product comes out. The more a customer can predict the product that will appear when they push the "sales" button, the less value they will attach to it. The more the customer can predict the product that will appear, the later in the buying decision they will involve the salesperson.
Worth the ReadToday's economy demands salespeople to be creative. The uncreative salesperson is nothing more than vending machine - put money in and a known product comes out. The more a customer can predict the product that will appear when they push the "sales" button, the less value they will attach to it. The more the customer can predict the product that will appear, the later in the buying decision they will involve the salesperson.
Barnes & Noble is the world’s largest retail bookseller and a leading retailer of content, digital media and educational products. Our Nook Digital business offers a lineup of NOOK® tablets and e-Readers and an expansive collection of digital reading content through the NOOK Store®. Barnes & Noble’s mission is to operate the best omni-channel specialty retail business in America, helping both our customers and booksellers reach their aspirations, while being a credit to the communities we serve.
