Few forces in contemporary society influence the fortunes of tourism destinations more immediately than sport. From football fans to kayaking,
Sports Tourism Destinations: issues, opportunities and analysis
examines the planning, development and management of sport tourism destinations. With contributions from international experts, this book looks at the dramatic effects sports tourism has on the economy and future of tourism destinations.
Divided into four parts, the book systematically covers:
Sports tourism destination analysis: applies principles of destination resource analysis to the study of sport tourism destinations
Destination planning and development: illustrates the mutually beneficial links between sport, tourism and destination planning.
Destination marketing and management: explores theoretical and applied aspects of sport tourism destination marketing and management
Sport tourism impacts and environments: identifies and discusses critical issues of sustainable development at sport tourism destinations
Practical case studies in each chapter illustrate and highlight the links between sport tourism theory and practice, making this book a vital resource for lecturers and students alike.