What it is: A liquid lipstick with medium, buildable, and high-impact matte coverage that lasts all day. Formulation Type: Liquid Lipstick Benefits: Long-wearing Ingredient Callouts: This product is vegan. What Else You Need to Know: Discover a vegan, water-based formula that feels light and super comfortable on the lips. It has buildable coverage and offers vibrant, high-impact color with a single swipe with fragrant notes of vanilla. Added bonus: Use it on your lips and your cheeks for a monochromatic look! Clinical Results: In a satisfaction survey with 21 volunteers after 14 days: - 100% of volunteers found that the texture was ultralight and they couldn’t feel it on their lips - 100% of volunteers found that the lipstick was easy to apply - 100% of volunteers found that the color was intense right from the first swipe