The Era hit the streets 50 years ago. Designed by skate pioneers, it was our first shoe made for skateboarding. An evolved take on the Authentic the Era’s trusted silhouette and performance-focused upgrades—from the padded collar to the grippy rubber outsole—helped take skateboarding to the next level in the late ‘70s. Over the decades that followed, it remained one of our most sought-after styles. But now, the Era is out of the back catalog and back in the streets. Modernized with our latest skate tech, today’s Skate Era is reinforced and refined for the next generation