In the author's words:"This is not a treatise on the CEO as the biggest jerk in the world, or about the simple ways to be a good leader—that’s all been done many times. Nor is it about etiquette or hygiene or how to succeed in your first 100 days. It is a book about the CEO you might know and see as he tries to do his job. And it’s about what you can learn from his efforts, whether he succeeds or fails.Nor is this a missive about the crimes of senior executives and how they have wrecked the economy or the environment or both. Far from it. I will not delve into the miasma of executive pay or those guys who are now in orange jumpsuits. Although some people are determined to perform in ways that make us scratch our heads and wonder, 'What were they thinking?', most CEOs want to perform better and upgrade their organization or company. My hope is this book contributes to better behavior, better performance, and an understanding that we all commit sins."Moran identifies nine sins -- both sins of omission and sins of commission -- typically (and often unintentionally) committed by CEOs and other business leaders. He shares detailed examples of this "fallen" and human-oh-so-human behavior, and provides specific options of redemption and growth. The book is filled with crazy but true contemporary stories -- and much wisdom.