This book is purposefully written to educate the people about how a new project can be won to exponentially grow their businesses. This is a simplified representation of the concepts narrated with the help of real time examples and stories. The prime target audience are the business owners, bid managers, sales teams, business development professionals, management graduates and others who are responsible to win bid/tenders for their organizations. For new entrants and first time bidders, this book will give a positive orientation towards winning business.