In scholarship, publication is the chief means of communicating research and a primary criterion for advancement, recognition, and reward in academic institutions. Yet, most scholars learn the skills of writing and the strategies of publishing in a capricious and sporadic manner. As the data on scholarly productivity show, failures abound. The aim of this book is to inform scholars and to facilitate their involvement in the publication process. Although guides are available to provide technical and procedural help, there is no other book that addresses the behavioral, attitudinal, and social process of writing and publishing. The authors successfully draw together their knowledge, experience, and data on the mysteries of publishing in order to put concrete guidelines in the hands of scholars with a strong stake in the publication process.