Woodfield Mall opened on September 9, 1971. Built in the village of Schaumburg, Woodfield Mall was a major factor in the rise of that city and all of Chicago's northwest suburbs. At the time of Schaumburg's incorporation in 1956, approximately 130 people lived in the area. The mall opened with 59 stores on that fateful day in 1971, and actor Vincent Price served as master of ceremonies. By 1973, Woodfield Mall had grown to nearly 190 stores, and at 1.9 million square feet of retail, it was the largest mall in America at the time. Retailers and corporations began to flock to the area, and many top companies now call Schaumburg home, existing in the shadows of Woodfield Mall. Today Schaumburg holds a population of over 75,000 residents, and Woodfield Mall brings 27 million visitors per year to its 2.7 million square feet of shopping space, making it the number one visitor destination in Illinois. New stores continually reshape the shopping experience in this place where society and commerce collide.